Brand Concept

The traditional Japanese patterns used in kimono designs, which are representative of Japan's traditional costume, are highly prestigious and well-liked by people of all ages. On the other hand, kimonos are made through various manufacturing processes such as "dyeing" and "weaving," which inevitably lead to a commensurate price, which, combined with the time and effort required to put them on and care for them, is said to be a factor in the kimono's decline in popularity. As people have fewer opportunities to wear kimonos, they become less interested in kimonos, which in turn makes it difficult to pass on traditional craftsmanship (techniques).

KAMODEL hopes that by adopting such traditional patterns familiar since the Heian period as the base design for T-shirts and other casual clothing, as many people as possible will become familiar with the kimono and traditional techniques, and will become interested in the traditional beauty of Japan.

In addition, from the perspective of the SDGs, which were set as international goals at the UN Summit, and from the perspective of reducing the burden on the global environment, KAMODEL avoids mass production and mass consumption, and instead uses made-to-order production, in which the necessary items are produced in the necessary quantities, and fair trade. We also use recycled plastic (PCR) to keep packaging as simple as necessary.